The title of this post ends with a question mark because I'm not actually sure how to write a successful blog. I only know what I've done and how it's worked out pretty well for me. Any suggestions on how to do things better would be highly appreciated.
I started this blog on February 16. Here are the stats for my number of posts and monthly hits since then.
February: 5 posts, 86 hits
March: 2 posts, 44 hits
April: 4 posts, 388 hits
May: 17 posts, 978 hits
June (up to noon on the 22nd and including this post): 8 posts, 784 hits
As you can see, life and the day job got in the way and I didn't get serious with this blog until May, when my virtual book tour started. The one thing that started immediately, however, were my Medieval Mondays posts, although they didn't get a regular weekly schedule until May. These get the most hits by far, more than my book announcements, guest posts that aren't part of Medieval Mondays, or any other stuff I've put up.
This gives an important lesson: while I want this blog to promote my books, people come here for Medieval Mondays. Content is king, as they say. Perhaps if people like my posts on the Middle Ages, they'll start buying my books! Medieval Mondays seems to be working for other people too. Two of my most popular posts are Jamie Gibbs' article on Vampirism in Ancient Egypt and Sean McLachlan's post on the accuracy of medieval handgonnes. Several top posts, both mine and theirs, have garnered more than 200 hits. My guest post on leather armour over at Mid-List Writer got more than 350. That's a more established blog, though.
Besides the book tour, I haven't done much to promote this blog. I only got a twitter feed on April 29, but several people have been kind enough to retweet me and link to me on their blogs.
So. . .on my second month of serious blogging it looks like I might break 1,000 hits. That seems like a pretty quick growth, almost entirely on the basis of having a once-a-week regular feature on a popular topic. Would anybody else out there in the blogosphere care to bare all and give the world their data? I'm curious to see how I measure up.